10 June - Cereal Box Design

Materials:

different cereal boxes

white paper about the size of a cereal box

colored markers

crayons

colored pencils

Discussion:

Put cereal boxes up in the front of the room. Students should take some time to look at the examples of cereal boxes. What kind of images and colors do they see? Talk about what a target audience is. What is the target audience for a particular box of cereal? For example, Special K is aimed at health-conscious women; Fruity Pebbles is aimed at young children. Why do you think so? What images are used to sell this cereal to that target group? What colors are used to appeal to children? the health-conscious? What images or special offers are included on the box of cereal that might be appealing to consumers? Have the class compare and contrast images used on cereal boxes aimed at adults versus those aimed at children. What do they notice?

Each student will design the packaging for a new cereal.

Have each student think of a name for their cereal. (You can suggest things if this is too hard; Crunchy Munch, Crazy Crunch...) Have students determine which age group their cereal should appeal to? What things will you put on the front of the box, What types of images do you think of when you hear the name of the cereal? What colors will you use that will make people want to buy the cereal?

Using paper and markers students will create a drawing for box front of the new cereal. The design should include the name of the cereal on the cover. If they like they can add special offers.

If there is time you can hang the designs up on the board and have the students present their designs.